We have many tones at Airbnb, but this one started small (one billboard) and has been gaining playful, witty, unhinged steam ever since.
It allows us to not take ourselves too seriously—this is travel after all.
It Started with Great Homes
CONTEXTUAL ONES WERE EVEN BETTER
Pride
January
December
POKING FUN AT S.F. TECH LINGO
(on top of our own headquarters)
AND THE VOICE CARRIES on
Footnote: Developing this voice has been one of the greatest joys of my career. Not only is it a blast to encourage writers evolve, but the meetings for it are filled with by far the most laughter. An important metric for creating good work.
Happy holidays!
The Super Bowl is in town