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THE MUSEUM THAT FANS BUILT

Texans will tell you, Whataburger is not just a burger joint. It is a cultural institution.
So much so that the fan art is worthy of a museum, both on the screen in your pocket, and in real life at SxSW. We made both—and the fans made it their own, as they should.

WHATABURGER MUSEUM OF ART

AT SXSW

HOW DID IT GO?

621 million earned media impressions

1 FULL PODCAST EPISODE ON MUSEUM CONFIDENTIAL / NPR

AdAge: Top 5 ExperienceS at SXSW