YOUR PLAN, YOUR PLANET
The California Academy of Sciences is looking to save the planet, and we showed up with Google to help.
Saving a planet is overwhelming and discouraging.
We broke the task down into three manageable pieces—and motivated people with the ability to see that they are making a difference, through tracking and data. And then we built a program from the ground up to house it all.
THREE PLACES TO FOCUS
We identified three key areas (out of mounds of Cal Academy data) where little changes would make a big difference, and then built tracking pillars for each, all into one easy platform.
Lots of ways to interact
Play & Learn
Using simple animations, we brought the most 'holy shit’-inducing facts to life.
Simple Tips
For the most overwhelming subjects (like tons of food waste), we wrote the simplest tips.
Public Pledges
Promising publicly makes people feel accountable, so pledges are sharable to social.
TRACKABLE PROGRESS
THE SITE